Make jokes even when it’s inappropriate. People get really emotional, myself included, when they’re working in web stuff. And it’s entirely understandable: often what we’re messing with are things that are mixed up in people’s jobs. Imagine if someone told you that what you do every day should be called something different because some guy called “the user” doesn’t know what it means. That’s emotional territory. Making jokes always works. Even if they’re bad ones. It puts people at ease and everyone can make rational decisions instead of emotional ones.
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