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September 24th, 2009
In the novel’s near future Americans exercise their single freedom single-mindedly: the inalienable right to consume. Desire and fulfillment line the shelves in e-z open twin-paks. Technology offers quicker response times for a nation of addicts choosing from a cornucopia of pleasures. Infinite Jest is the uncanny nightmare of the dream offered us in today’s headlines: groceries, videos, information, the world available “on demand.” It paints a nation of millions “plugged in” like the lab rat which freely chooses stimulation of its brain’s pleasure center to food and water, and starves smiling.

Erich Strom’s review of Infinite Jest from 1996

At first I didn’t know what Strom was talking about; folks consume a lot of this-and-that in Infinite Jest, sure, but other than the parodic Subsized Time, Wallace’s near-future isn’t anywhere near as commercial dystopic as, say, the ones depicted Snowcrash or even Minority Report. Then I realized Strom was most likely referring to Interlace On-Demand Entertainment, which is sort of like the iTunes/Hulu combo of The Future Back in 1996. Interlace is definitely described in ominous tones in the book, but since since on-demand entertainment is so normal now, it’s hard to take those passages seriously. It’s strange, reading a contemporary review, to know that others were reading those passages as a warning of the dangers of omniaccessible entertainment.

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