H.L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first-class ticket through life.
The Footnotes of Mad Men: Suburban Rococo , via The Awl
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marketing
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mad men
