Some patches & axes from BEST MADE CO.
After visiting this website, good lord, I’ve never wanted an axe so much in my life. This website isn’t selling axes, it’s selling a lifestyle. A well-tailored, simple but elegant, understatedly clever, quirky and high-quality lifestyle that somehow involves me having a really cool axe, as well as several major virtues like compassion and fortitude. I think this is the sort of tone that Field Notes has been trying, unsuccessfully, to hit.
Marketing slow clap.
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axes
marketing
