An old saying is, “If a student hasn’t learned, a teacher hasn’t taught.” Taking the same analogy, one can measure quantitatively how much a viewer has retained after being exposed to an attempt to communicate. Show me a study comparing what the creator intended vs. how much the viewer retained in both the traditional, and the new formats, and I might pay attention. I suspect that the latter would prevail, and therefore one could prove quantitatively that the communicator had failed.