280. A Practical yet Human Boarding Pass Design., from Graphicology Blog:

My version uses clear information delivered in the same manner that an airline attendant might use, in common prose. It is also given in the same order that a traveler needs it. The data can still be read by a scanner but can also be easily absorbed by the customer. This approach also has the added benefit of being warm and personable and could be reiterated by the airline personnel in the same way. Given the current state of flying, this is a much needed change. More important is the fact that I felt most of the designs in the dialogue have still felt like a fenced-in gathering of lots of rogue pieces of information. Simply put they are still too busy and hard to digest.

I really like this. It’s friendly, human, and has a double whammy in terms of scanning; your eyes light on both the alphanumerical IDs and the key words themselves.