The best designers approach research without preconceptions. They are ready to absorb and integrate the obvious as well as the hidden, the stated and the unspoken, the ideal as well as the real. Design researchers are always moved by what they see, and it’s that serendipitous moment of discovery and illumination that lifts designer and user alike.
The Work of a Design Researcher , from design mind on GOOD - GOOD
Doing design research is always one of my favorite parts of the job.
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