Department of Design

January 25th, 2010

Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

…Our mission is to provide the best way for people to find information. To do this we listen carefully to our users’ needs and wants. Have we collected all the Chinese web pages they want to see? Are the pages current and up to date? Are the search results closely related to their queries? Did we return those search results instantly? To improve user experience, we constantly make improvements to our products and services.

…We know that a lot of interesting things are going on in the Internet space, but we don’t want to lose focus. China’s Internet search industry is only a newly discovered territory. We see vast untapped grounds in our home base and we believe there are still plenty of prizes to be claimed by the best players.

Baidu | Business Overview

This is a remarkable company about page—or, at the least, remarkable compared to American corporation’s about pages.