This is why it’s worth learning about advertising
From Apple.com:
Our most advanced technology in a magical and revolutionary device at an unbelievable price.
Bam! That’s their selling point! Somebody gets paid lots of money to write that sentence, and they earn it all, because that sentence will sell several billion of these things.
I don’t know that I agree with the “magic” component rinich mentions several times in this post. Delight comes from recognition, and recognition is a fleeting feeling. But I do agree that the price point is absolutely the most compelling selling point of the Apple Tablet*. It’s cheaper than an iPhone and works, and is friendly, out of the box. That’s amazing. The Latitude XT2 costs $2k. Apple is marketing this for the common man, and the prices match up with the intended consumer audience.
*I’m just ignoring the whole ‘iPad’ moniker. Terrible.—Timoni
