The “bad” work I was referring to is process work that the public never sees. To make change, I try things that are just horrific. Sometimes I feel like I don’t know how to design anymore. I put together techniques and genres that don’t really work. I lose my sense of scale or color, I try things that are awful by any standard. If I’m working on a project with a deadline, I’ll finally abandon the failed experiments and fall back on something I already know how to do (solemn work). You can coast through a career like that, but you won’t grow.
Sometimes amidst the bad stuff I see something in a new way. That’s what I’m looking for.
Sometimes amidst the bad stuff I see something in a new way. That’s what I’m looking for.
Paula Scher, interview with Pr*tty Sh*tty
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