Dear reader,

Curated and annotated by Timoni West.

March 25th, 2013

These scenarios are not uncommon, though. Even a great app like Moves, an app that is basically doing everything right, faces these hurdles. How many people would:

• notice an app was missing?
• take the time to search for it and download it again?
• continue using it if previous data, scores, achievements were missing?
• continue using it if it didn’t work initially?

If the app is considered essential (part of the mail, messages, lists, and calendar flow, tied to friends or family, an addictive game or service) we’ll jump through many hoops, but that is the exception.

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