Over the last several years the focus on thread count has dominated the bedding marketplace. The numbers have kept going up… first we wanted 400 thread count, then 600 thread count… and now everyone wants 1000 thread count. The sad truth is that by focusing only on thread count the customer is not getting the best product. In fact, thread count is not even the most important quality indicator.
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In a quality product, the incremental comfort value of increasing thread count over 300 is very little. A 300 thread count can feel far superior to a 1000 thread count. Thread count has become a simple metric used by marketing people to capture interest and impress with high numbers. The problem with mass produced high thread count sheets is that to keep the price down, important elements of quality must be sacrificed, meaning in the end the customer gets a product with an impressive thread count but that probably feels no better (or even worse) than something with a lower thread count.
[ Linenplace: The Truth About Thread Count, via Kottke ]
And I was so almost sold on the idea.
