The designers fixed the problem simply. They took away the Register button. In its place, they put a Continue button with a simple message: “You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.” … It didn’t need to be a complex message. All we did was change a button.
Getting rid of one button and replacing it with another button does not change fuctionality or user flows, and both of these would have had to change in order for the users to checkout with having to register. I’m not sure if Spool assumed his readers would know this was an integral (but not noteworthy?) part of the process. The bombastic title indicates he’s deliberately simplifying this example; unfortunately, now the anecdote doesn’t make sense.
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UI
