Timoni West is a web designer in San Francisco.
This is her blog.

Examine her portfolio here, find some new music, or follow her on Twitter, Flickr, or other places around the internet.

Posts about UX
August 4th, 2011
When you look closely at auteurs, what you often find is that their real genius is for the the assembly of creative teams, trusting the right people with the right tasks at the right time. Sure, they make the final decisions, but they are choosing between alternatives created by others.
July 8th, 2011
Have the UX team responsible for writing the PRDs. Product Managers should write MRDs, which do not go into detail about the feature/product. They should focus on the “problem they want to solve”. It’s the UX teams job to figure out how to solve the problem and document it.
June 20th, 2011
Everybody is a special case somehow.
June 19th, 2011

Fascinating list of standard user behaviors & interfaces that hy3lxs’ mom just doesn’t get.

June 5th, 2011

In a sense, you could say that the brilliance of a good designer is not defined by her ability to represent the world as she sees it, but by her trained ability to represent it as others expect to see it.

…For a design process to produce an extraordinary product, two conditions must be met: stakeholders and participants must unequivocally accept that they aren’t designers, and trust the real designers’ abilities.

June 4th, 2011

Interesting discussion on Quora.

June 3rd, 2011
May 25th, 2011
May 16th, 2011

The most important page on Flickr

Is this one: http://www.flickr.com/photos/friends/

(I am a designer at Flickr. This post is largely taken from a proposed redesign I sent out last year.)

Virtually every time someone asks if I’ve seen a new photo on Flickr, I first cringe a bit, then reluctantly say no—it’s always no, because the page dedicated to showing new photos on Flickr, Contacts > Uploads, makes it impossible to easily browse those new photos.

There are a lot of problems with this page. For brevity’s sake, I’ll mention the big ones.

  • Users have to rely on memory to figure out where the most recent batch of new photos end, and old photos begin.
  • There’s no way to see all, and only all, recent uploads from a member.
  • There’s no way to see all of the recent uploads from all of your contacts.
  • The Friends & Family filter is basically hidden, which means it’s also basically useless.
  • There’s no way to change the thumbnail size.
  • Users have to go to a member’s photostream if they want to be sure they’ve seen all recent photos.

And remember, these are just the biggest problems. The page fails on a fundamental level—it’s supposed to be where you find out what’s happened on Flickr while you were away. The current design, unfortunately, encourages random clicking, not informed exploration.

The page isn’t just outdated, it’s actively hurting Flickr, as members’ social graphs on the site become increasingly out of sync with real life. Old users forget to visit the site, new sign ups are never roped in, and Flickr, who increased member sign-ups substantially in 2010, will forego months of solid work when new members don’t come back.

The ideal redesign would, at a minimum:

  • Add context: for example, a summary at the top mentions roughly how many photos have been uploaded since one’s last visit.
  • Include new sort options, including:
    • uploads by day
    • recent uploads by contact
    • recent interesting photos from one’s contacts, and so on.
  • Include options to view photos at various sizes, small to large.
  • Include infinite scrolling, keyboard shortcuts, and/or toggles to allow seamless navigation.

For the TL;DRers, every suggested improvement supports these two goals: clear context, and easy navigation. Users want to know what* they’re looking at, and then easily go wherever they want to go next.*

Flickr can have a serious competitive advantage if they make photo uploads easy to see and navigate: everybody likes photos, and likes seeing themselves in photos, and it’s even nicer to see photos all arranged on a page without visual cruft like status interruptions and article links. It’s also crucial to have different ways of viewing the photos: chronological is important, but so are groupings by date and contact type.

In other words, Flickr still has the ability to kick ass in this arena. They just have to build it.

*By which I mean what, who, where, when, and who else, usually in that order.
*Usually scrolling down to look at more photos, to be honest.

—Timoni

February 5th, 2010
This is very simple to use… So if you can’t figure it out, well… That really sucks for you.

http://tumblrcloud.icodeforlove.com/

Why make your own web products? Because you get to write copy like this.

January 19th, 2010

product design philosophies: user-focused versus metrics

…Posterous is an engineered product, while Tumblr is a designed product.

…everything about Tumblr is better designed. I used the landing page as one example, but there are tons of features where Tumblr shines by its gorgeous design.

Meanwhile Posterous is typical of the Silicon Valley engineering mindset where everything is measured, ranked, weighted. It’s like Google. And having terrible design like Google is great if you have a technology edge. But if you’re in a market where what matters is design edge, that’s not enough. There needs to be great design, by which I don’t mean looks (though they’re important), but how it works for the end user.

Meanwhile, Tumblr is typical of the new New York startups, that have great engineering talent, but care about design, UI and UX.

Why Tumblr is kicking Posterous’s ass, by PEG on Tech, via Daring Fireball

I don’t necessarily agree with Pascal-Emmanuel Gobry that the divide between engineering and design is strictly SF/NYC, but I do agree that the there certainly are two different philosophies for product design that are as immediately apparent, looking at a website, as comparing the difference between Apple and Dell hardware.

Scribd (my last company) is a very engineering-based company, and I am a very user-focused designer. Both focuses are legitimate ways to build a product, but as you can imagine, working for a company or hiring employees whose product-building philosophies don’t match your own is usually frustrating. Compare this random Scribd doc page to my proposed redesigns and you’ll see what I mean.

Gobry’s closing remarks:

…for consumer web apps today, design matters more than technology. Much has been written about how the cloud, accessible web frameworks, etc. have dramatically lowered the cost of getting a startup to market, and that’s certainly true, but it also means that since everyone is on EC2 and Ruby on Rails, technology is no longer what differentiates most consumer web apps. What does is design. UI/UX design. Social design…To be sure, technology is and always will be very important. I don’t want to go back to the startup where the MBA bosses around engineers. And some of the best designers will be engineers (like David Karp, or Mark Zuckerberg). But you can’t just engineer anymore. You have to design.

This is absolutely true, but he doesn’t mention the major trump card of social media sharing sites: having the most content. I don’t know anyone that really loves YouTube or considers it a favorite site. It is, frankly, way too ugly to love. But it is tremendously popular, and has an extraordinarily high brand recognition, because it has the most good content. In terms of design, Vimeo blows YouTube out of the water, but because Vimeo has chosen to focus on higher-quality indie videos, YouTube is still the first place people think of when they want to watch kittens falling asleep in hilarious ways.

—Timoni

November 17th, 2009
Last week I tossed a coin a hundred times. 49 heads. Then I changed into a red t-shirt and tossed the same coin another hundred times. 51 heads. From this, I conclude that wearing a red shirt gives a 4.1% increase in conversion in throwing heads.
November 4th, 2009
Maintain a coherent vision of the user interface architecture. Create the initial vision during a “sprint zero” period — before any implementation has started — and maintain it through annual (or semi-annual) design vision sprints. You can’t just design individual features; they have to fit together into a coherent whole — a whole that must be designed as well. Bottom-up user interface design equals a confused total user experience (the Linux syndrome).

Agile User Experience Projects, Jakob Nielsen’s Alertbox

In my experience, maintaining UI fidelity is the hardest part of working with agile programming. I find it surprising that Nielsen’s only advice is to “decide it all in advance.”

November 3rd, 2009
Mobile devices require software development teams to focus on only the most important data and actions in an application. There simply isn’t room in a 320 by 480 pixel screen for extraneous, unnecessary elements. You have to prioritize. So when a team designs mobile first, the end result is an experience focused on the key tasks users want to accomplish without the extraneous detours and general interface debris that litter today’s desktop-accessed Web sites. That’s good user experience and good for business.

Why product designers should design the mobile app component first: Mobile First, from Functioning Form

October 30th, 2009

As a brand experience designer,  I’m often charged with bridging the gaps between our clients’ engineering, marketing, design and sales teams. It’s not uncommon for each to have different ideas about what their company does, or at the very least, why they do it. In less mature companies, the CFO and CIO may step into product development and create an ideological tug-of-war.

When it’s a technology or digital media company, an engineering culture may dominate decision-making. While that’s a great environment for solving technical problems, it’s terrible for introducing a new product, or worse, a new brand to the marketplace. Without a clearly coordinated effort to ensure that your online experience is a real reflection of your brand promise, a torrent of off-brand details pockmark the experience and send the wrong message.

…The online experience needs to continuously deliver on the brand promise to generate the trust people extend to the brands that consistently meet their expectations. This is how tangible brand value is created that’s built for the long term.