Perhaps, because I grew up in a country where
history and vernacular architecture were part of
culture of the territory and was protected,
I considered established logos something to be
equally protected.
The notion of a logo equity has been with us from
the very beginning of time. When we were asked to
design a new logo for the FORD Motor Company,
we proposed a light retouch of the old one which
could be adjusted for contemporary applications.
We did the same for CIGA HOTELS, CINZANO,
LANCIA Cars and others. There was no reason to
dispose of logos that had seventy years of exposure,
and were rooted in people’s consciousness with a
set of respectable connotations.
Measuring Type, by Matt Robinson & Tom Wrigglesworth.
A selection of the most commonly used typefaces were compared for how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.
“A selection of graphic illustration’s produced for UK Space Rock Band “Hawkwind” all by the late UK Designer Barney Bubble’s (July 1942 – Nov 1983),” via Sci-Fi-O-Rama