Why Designers Leave, Julie Zhuo.
I posted this quote not because designers need particular coddling; they don’t. The creative aspirations mentioned above are true for everyone.
I post it instead to illustrate the importance of hiring people who share your product vision. In my experience there is literally no greater deterrent to getting shit done than hiring talented people whose vision for the product does not match your own. You will disagree about features, road maps, priorities, and audiences, and if you are adamant, their resulting work will an uninspired pastiche.