(by super_furry)
★ 23 notes
logos
Posts about logos
December 7th, 2011
August 22nd, 2011
Stanton & Company, by OCD | The Original Champions of Design. This is one of the most perfectly kerned bits of type I’ve ever seen.
August 8th, 2011
Unused Rand logo for Ford, via Paul-Rand.com :: Identity
December 30th, 2009
Perhaps, because I grew up in a country where
history and vernacular architecture were part of
culture of the territory and was protected,
I considered established logos something to be
equally protected.
The notion of a logo equity has been with us from the very beginning of time. When we were asked to design a new logo for the FORD Motor Company, we proposed a light retouch of the old one which could be adjusted for contemporary applications.
We did the same for CIGA HOTELS, CINZANO, LANCIA Cars and others. There was no reason to dispose of logos that had seventy years of exposure, and were rooted in people’s consciousness with a set of respectable connotations.
The notion of a logo equity has been with us from the very beginning of time. When we were asked to design a new logo for the FORD Motor Company, we proposed a light retouch of the old one which could be adjusted for contemporary applications.
We did the same for CIGA HOTELS, CINZANO, LANCIA Cars and others. There was no reason to dispose of logos that had seventy years of exposure, and were rooted in people’s consciousness with a set of respectable connotations.
from The Vignelli Canon
September 30th, 2009
Herb Lubalin’s nameplate for Mother and Child magazine, via Screenfonts
Now that is logo design. That’s designers’ logo design, in fact.
