Timoni West is a web designer in San Francisco.
This is her blog.

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Posts about metrics
November 17th, 2009
Last week I tossed a coin a hundred times. 49 heads. Then I changed into a red t-shirt and tossed the same coin another hundred times. 51 heads. From this, I conclude that wearing a red shirt gives a 4.1% increase in conversion in throwing heads.