Timoni West is a web designer in San Francisco.
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Posts about startups
August 4th, 2011
As mentioned above, Mint had a clear technological vision of how the product would eventually work (driven by simplicity and automation). As a consequence, they focused on finding the customer segment that would care about this technology (customer development) rather than focusing on one market segment and developing a solution for them (product development).

Jason Putorti • Mint vs. Wesabe: A B-School Case Study. Anybody else find this conclusion backwards? A clear technological vision indicates product development is paramount, and customer development is secondary, as Mint—according to the article—wasn’t tailoring their product to a particular consumer segment.

financial products design philosophies design process startups
July 19th, 2011

We’ve now funded so many different types of founders that we have enough data to see patterns, and there seems to be no benefit from working for a big company. The people who’ve worked for a few years do seem better than the ones straight out of college, but only because they’re that much older.

The people who come to us from big companies often seem kind of conservative. It’s hard to say how much is because big companies made them that way, and how much is the natural conservatism that made them work for the big companies in the first place. But certainly a large part of it is learned. I know because I’ve seen it burn off.

You Weren’t Meant to Have a Boss

startups bosses working technology tech
May 24th, 2011
There are two things you have to do to make people pause. The most important is to explain, as concisely as possible, what the hell your site is about…The other thing I repeat is to give people everything you’ve got, right away. If you have something impressive, try to put it on the front page, because that’s the only one most visitors will see.

The Hardest Lessons for Startups to Learn

inspiration design philosophy startups
May 23rd, 2011
Announcing: WouldHire.com « Thomas Reynolds

‘Somehow, despite all of our constant communication and over-sharing on Twitter, we still like to avoid “serious” conversations about jobs, salaries and what it would take to get your friend/buddy/idol to work with you. So, to scratch this itch, Josh Pyles and I spent the last weekend putting together WouldHire.com.’

startups hiring
December 15th, 2009
These are the custom Moleskines I designed for Flickr. It was a bit tricky finding a debosser in the area (we didn’t), so if you’re interested in getting a custom Moleskine for your company, read on. We bought the Moleskines on Amazon and shipped them directly to the debossers, C&S Printers in New Jersey. (They also debossed the Wordpress Moleskines). A local company, Spotlight Design & Print, printed the wraps and shipped them to C&S for finishing. Edit: The artwork for the wrap comes from the Searcher’s amazing Rainbow Vomiting Pandas Of Interestingness, which he kindly agreed to let us use. The whole process took about three weeks. The vendors were responsive, reasonably priced* and met their deadlines. *They were reasonably priced for what we got, I mean. Neither Moleskines nor debossing is cheap.

These are the custom Moleskines I designed for Flickr. It was a bit tricky finding a debosser in the area (we didn’t), so if you’re interested in getting a custom Moleskine for your company, read on.

We bought the Moleskines on Amazon and shipped them directly to the debossers, C&S Printers in New Jersey. (They also debossed the Wordpress Moleskines).

A local company, Spotlight Design & Print, printed the wraps and shipped them to C&S for finishing. Edit: The artwork for the wrap comes from the Searcher’s amazing Rainbow Vomiting Pandas Of Interestingness, which he kindly agreed to let us use.

The whole process took about three weeks. The vendors were responsive, reasonably priced* and met their deadlines.

*They were reasonably priced for what we got, I mean. Neither Moleskines nor debossing is cheap.

schwag startups bay area flickr moleskines design
November 6th, 2009
It really bothers me that the definition of success has changed from profits to followers, friends, and feed count. This crap doesn’t mean anything. Kids are coming out of school thinking, I want to start the next YouTube or Facebook. If a restaurant served more food than everybody else but lost money on every diner, would it be successful? No. But on the Internet, for some reason, if you have more users than everyone else, you’re successful. No, you’re not.

The Way I Work: Jason Fried of 37Signals, in Inc Magazine

I wince a little inside quoting Fried, but this is pretty much exactly what I think every time anybody talks about how successful Facebook, Twitter, and Youtube are. Popular, yes. Successful, as in they have succeeded? No.

the internets startups
April 15th, 2009
innonate (via laurao) Am I Fit for Startups? Before I went to sleep a few nights ago, I sketched this out. It’s a test anyone has to pass before I want to work with them on a startup. When people pass the test, it makes me excited beyond belief. When someone doesn’t, I can care less about them. They’re furniture. Is everybody either a potential coworker or furniture? I’m going to try this out for a day and see where it leads me.

innonate (via laurao)

Am I Fit for Startups?

Before I went to sleep a few nights ago, I sketched this out. It’s a test anyone has to pass before I want to work with them on a startup. When people pass the test, it makes me excited beyond belief. When someone doesn’t, I can care less about them. They’re furniture.

Is everybody either a potential coworker or furniture? I’m going to try this out for a day and see where it leads me.

web design startups bayarea
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