Product design. This is my definition, at least. The term is being used to describe any interface designer who happens to work on a product, which is unfortunate, but I’ll keep using this one.
But why us? Why should designers be in these roles? Well, one immediate answer is simply that I would like to be in control over the future I’m building. Right now, many of us can only change our answer to Wilson’s questions by just quitting and finding a new job where we’re bought into the vision.
But deeper, I think this is something designers can be really great at. We already understand how to induce utility, delight, motivation at the level of the interface. Expanding that toolset to apply to the bigger picture is not a huge leap.
This is a way of thinking about design that’s growing in popularity, but I recognize that it’s still a minority, maybe even an extreme minority. Nonetheless, I remain optimistic. When I look at the major shifts in our field over the past years — user-centered design, standards-based design, responsive design — years of advocacy have led to genuine, sustained progress. I’m confident we’ll get there.
David Cole, on Product Designers, via (86) Applied Discovery: Presentation from Build 2013 - Emesis - Quora