Timoni West is a web designer in San Francisco.
This is her blog.

So the next time you optimize your web site based on Fitts’s Law, remember that if your link is already huge, making it “huger” will not significantly increase the speed at which one can access it. However, making tiny links a little bigger does make a difference.

To reiterate, the formula for a successful brand has always been quite simple: consumers trust companies that are holistic and strategic in their approach: nothing is left to chance and everything works towards the same goal. Everything from product design and packaging design to branding and customer service builds a relationship with a consumer.